Groups VS Pages on Facebook

Do you know the Difference?

The Video below: How to set up a Group in Facebook

How do Groups differ from Pages? Which one should I create?

Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

You might create a group for:

  • Keeping up with a Family member as the video shows
  • Sharing information with a group inside your organization preparing an event
  • Sharing among a team of any kind (Direct Sales, MLM, Sports, School etc)
  • Sharing among a church family or a group inside a church such as Youth, Seniors, Mother’s with small children…..
  • Place to share job opportunities in an organization or share when someone would like to switch hours.
  •  Million other ideas you can think of as well…  Feel free to share those in the comments below…….

 

Other differences include:

Pages

  • Privacy: Page information and posts are public and generally available to everyone on Facebook.
  • Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.
  • Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.

Groups

  • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
  • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
  • Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.

    What are the privacy options for groups?

    When you create a group, you can choose who can see the group and stuff people post there. The three visibility options you have are:
    • Open: For Open groups, anyone on Facebook can see the group and join. That means the group will appear in search results and all content that members post (ex: photos, videos and discussions) is visible to anyone viewing the group.
    • Closed: For Closed groups, everyone on Facebook can see the group name and members, but only group members can see posts in the group. Unless you’re added to the group by another member, you’ll need to ask to join. You’ll become a member when your request is approved.
    • Secret: These groups cannot be found in searches, and non-members can’t see anything about the group, including its name and member list. The name of the group will not display on the profiles (timelines) of members. To join a secret group, you need to be added by a member of the group.

Reasons to Create a Page…

    • Branding
    • SEO (Search engine optimization)
    • Landing Pages that offer a special or giveaway
    • ROI  (Return on Influence)
    • Other Social Sites for them to connect with you
    • Allows room for engagement
    • You are choosing the content (make it good)
    • Blog funnels through automatically (I use Networked Blogs)
    • Video sharing (they start to know like and trust you)
    • When they “like” your page they are giving you permission to share anything you choose to about your company or their services..  Do not take that lightly and use the pareto principle better known as the 80/20 rule.. give them information and content of value 80% of the time and then you can feel comfortable advertising you, your company or services 20% of the time..

Much of this was based on information directly from Facebook regarding the differences… Now do you need a page or a group? Do you need a custom landing page?  If you are still not sure contact me and we can discuss it.  Karen@KarenTHEConnector.com

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

Be Sociable, Share!

About Karen Fox

Karen Fox - better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook, Feeling like a Twit on Twitter or Perplexed by Pinterest.  Karen THE Connector
This entry was posted in Blogging, Facebook, Social Media and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>