Is your competition laughing at you? Photo courtesy of Jeff & April Maddock

If you are not using social media, I am sure they are….  Do you know there are over 5 million users on FB alone. Over half of those are on FB daily?   You need to begin with a personal profile and then add a business page (like/fan page) in order to have the privilege of advertising your business.  One of fb policies is the fact you are not selling or promoting a business on your regular profile.  Once you have built a business page and they like you, it gives you the opportunity to share anything you chose to with your fans.  By becoming a fan they have said, yes I want to know anything you are willing to share.   Remember you want to give value and great information or you will lose that fan.  GIVE-GIVE-GIVE back to the community so you build a solid reputation of Good Service.   Then you will want to have a landing page that let’s them know they have truly stopped by a business page.  This is what this see when they come to your site to be a fan if it doesn’t have a customized landing page…

This is what they come to and WONDER is this a business page or not….

The next images are of a couple of my clients Business/ Fan Pages we created for them..

I will let you be the judge… which one looks more professional as a business.

1st one listed is The Productivity Experts.  This gives you an opportunity to sign up for her newsletter, click on a file and it takes you to her twitter, linked in and website.   It is has a video that allow her more SEO as well as once you see her you decide if you like her and want to work with her.

2nd one listed is Grand Rental Station. This gives you many of the same vehicles of information yet it connects you to different areas of their website.  When you go to their website you will see we duplicated much of the graphics to make it clear you are looking at the same company.

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We learned Everything about Social Media from Thumper

When using Social Media keep in mind what we learned from Thumper in Bambi many years ago…… If you can’t say thumpin good don’t say nuffin at all….

When making a post may I suggest you:

Give a compliment, Recommend someone or something, copy a quote, share a great article, post a great site, share a Fan Page.  Give back to the community.  Don’t use it for a gripe session or to get back at someone.   Remember you might be right but you might still be wrong… Wrong because you could lose business if you are negative or complaining about another businesses.  I love facebook in the fact you can find so many you have lost contact with…  Attended a funeral today and one of the grandsons just located his grandfather (who passed away) through facebook..  He is now connected to his entire family and it is happy reunion…

The old statement sticks and stones may break my bones but words can never hurt me is the most inaccurate statement ever made.   Negative things being said about you personally can affect your self esteem, and if in business it can actually destroy a business.

Be Kind as Thumper was and share thumpin nice about someone or some company.. You will be glad you did!

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• · Keep in touch
• · Stay in front of customers/clients
• · Sell a products/service
• · Create a buzz around something new
• · Endorse a person/product
• · Give an opinion
• · Share something personal

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The above link is a short video with just an excerpt from the class on Lost in LinkedIN.

Tips on your profile on LinkedIN….

It is extremely important if you are in business or if you are a professional you have a profile on LinkedIN.   Don’t just have one but complete it 100%.  This is your ONLINE reputation..  Make sure everything you say is factual.  DO NOT embellish the truth.

A Good Avatar is a photo of YOU… (not your dog, not a flower, not a city, not your family) that represents your face.  This is your first opportunity to have them know, like and trust you.  Eye Contact.  Doesn’t have to be professional but a solid background and eye to eye…

Good Avatar for Social Media sites

This is a BAD Avatar as you have decreased the size of the EYE contact.

Recommendations: you have a right to ask for if you have offered good service or a good product.   Most are more than willing to give them, you just need to ask.   Even better source is a Video Testimonial.  Can you imagine the credibility when your client tells how great you are and they see the excitement or they hear the emotion in their voice..

Here are a couple of my recommendations on LinkedIN.  Let them be real…

“Karen is the “GO TO” person for all of your Social Media questions and concerns. Karen stays informed and updated on all changes and upgrades regarding Facebook, Twitter, and LinkedIn. Karen’s pleasant and engaging personality creates a positive learning experience for anyone wishing to learn and use this fairly new technology in their workplace.” July 16, 2010

Top qualities: Personable, Expert, Good Value

“Karen came into the Metro South BNI meeting and worked with the entire group on how to successfully use LinkedIn. She was very patient and spoke in a language everyone understood. She was very informative. The entire group enjoyed the training and several are going to hire her to train their sales force on the effective use of LinkedIn. If you are not using LinkedIn due to lack of knowledge I highly recommend Karen.” July 23, 2010

Hope I gave you some food for thought on LinkeIN…  find me www.linkedin.com/in/karenlfox

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Let’s separate the words.. Social (means being friendly, getting to know others, building relationships)  Media  (means getting the word or information out to those that could use or need it…)

What is your favorite form of social media?

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