Facebook Personal Profile to Business

Facebook for personal can be an advantage for business however according to facebook rules you should only be using pages to sell your services or products.  You can share links which could be to a great article you wrote or blog post.  This helps you to cross pollinate your information to personal and business.

Example:  I could post this blog (or a link) on my business page Karen THE Connector. Then if I  LIKED it from my personal page  it comes up in the feed I could hit the share button and that would help it to be seen by my FRIENDS yet I have not make a post directly about my business I have just shared what came through my feed!

Notice if posted from my regular profile it has my photo, yet posted from my business page it displays my logo..

Start building your strategic plan and using facebook for business and share it on your personal profile…  You would be surprised how many friends and family have no idea what you really do… If you are an entrepreneur you need to make sure they are aware of it without pouncing on them to buy buy buy….

If you have not built lists in facebook yet, you may want to view this video and get started…  (this is a private video the only way to see it is with the link)

Start cross pollinating…  Would love for you to share one of your cross pollination..

 

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.
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Are your friends MIA on Facebook?

Are your friends missing who use to comment on your posts in Facebook?  Are you missing  people you were use to connecting with on Facebook?  This may be why… View the short Video below for details to why they may no longer be showing up in your feed.  Video is less than 2 minutes.

As the video says once you are subscribed to all their posts on Facebook that is exactly Continue reading

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Groups VS Pages on Facebook

Do you know the Difference?

The Video below: How to set up a Group in Facebook

How do Groups differ from Pages? Which one should I create?

Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

You might create a group for:

  • Keeping up with a Family member as the video shows
  • Sharing information with a group inside your organization preparing an event
  • Sharing among a team of any kind (Direct Sales, MLM, Sports, School etc)
  • Sharing among a church family or a group inside a church such as Youth, Seniors, Mother’s with small children…..
  • Place to share job opportunities in an organization or share when someone would like to switch hours.
  •  Million other ideas you can think of as well…  Feel free to share those in the comments below…….

 

Other differences include:

Pages

  • Privacy: Page information and posts are public and generally available to everyone on Facebook.
  • Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.
  • Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.

Groups

  • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
  • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
  • Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.

    What are the privacy options for groups?

    When you create a group, you can choose who can see the group and stuff people post there. The three visibility options you have are:
    • Open: For Open groups, anyone on Facebook can see the group and join. That means the group will appear in search results and all content that members post (ex: photos, videos and discussions) is visible to anyone viewing the group.
    • Closed: For Closed groups, everyone on Facebook can see the group name and members, but only group members can see posts in the group. Unless you’re added to the group by another member, you’ll need to ask to join. You’ll become a member when your request is approved.
    • Secret: These groups cannot be found in searches, and non-members can’t see anything about the group, including its name and member list. The name of the group will not display on the profiles (timelines) of members. To join a secret group, you need to be added by a member of the group.

Reasons to Create a Page…

    • Branding
    • SEO (Search engine optimization)
    • Landing Pages that offer a special or giveaway
    • ROI  (Return on Influence)
    • Other Social Sites for them to connect with you
    • Allows room for engagement
    • You are choosing the content (make it good)
    • Blog funnels through automatically (I use Networked Blogs)
    • Video sharing (they start to know like and trust you)
    • When they “like” your page they are giving you permission to share anything you choose to about your company or their services..  Do not take that lightly and use the pareto principle better known as the 80/20 rule.. give them information and content of value 80% of the time and then you can feel comfortable advertising you, your company or services 20% of the time..

Much of this was based on information directly from Facebook regarding the differences… Now do you need a page or a group? Do you need a custom landing page?  If you are still not sure contact me and we can discuss it.  Karen@KarenTHEConnector.com

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

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Let’s make your New Year more Productive

2011 may or may NOT have been what you would have liked it to be..

Good news you have the opportunity to start fresh again now in 2012.  The video is my Wish for you… The links below are my gifts to you…

HUGE SPECIALS through Jan 10th 5:00 CST

Have you ever been Frustrated with Facebook, Lost on LinkedIn or Feeling like a Twit on Twitter?  The calm to your frustration is in the link below.

             Self Study CourseFacebook, Twitter, LinkedIn, YouTube, Blogging,Posting Calendar, Free Tools, and Video

Click here for the Special pricing 

Coaching packages at unbelievable prices and the price goes back up on Jan 10th

Click here for the Special pricing

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

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Social Giants

Marketing Your Business using Facebook or Google Plus – Short Overview                                   

Do you use both of these marketing Giants?

We could start off by saying that using social networks like Facebook or Google+ will definitely grab the attention of countless marketers and businesses out there. It does not matter whether you are online or offline as a business, you need to learn how to use the new face of these marketing giants.  These are no longer the future of business but business NOW.  A MUST have!

We will give an indication on how to make use of the marketing power that lies within these two Giants.

Facebook Marketing Potential Continue reading

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The Power of Social Media Platforms Like Facebook or Google Plus

The Power of Social Media Platforms Like Facebook or Google Plus

With its more that 800 million users, Facebook has become the Social Marketing Powerhouse not only today but in the future as well. While everyone understands the potential that Facebook has for some small to medium size businesses, many still find it challenging in understanding how to maximize its full potential, that will help them drive their revenues through the roof.

Google Plus on the other hand is still new on the market. It launched in June 2011, and is simply known as Google+. In just a few months though, this social media giant already has a following Continue reading

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PLEASE ~ Etiquette that works even in Social Media

Even in Social Media businesses are learning the importance to using the word PLEASE.  As you will find in this GREAT article by Media Bistro regarding the advantage to using the word PLEASE to get more clicks on Twitter.  Interesting.. were we not taught this as children growing up when we wanted someone to do something for us we said PLEASE!  Looks to me like full circle.

Then the next area that grabbed my attention they talk about was quite a shocker .    Would you have ever expected Marketing to be a word you shouldn’t use when posting on Twitter?  I think you agree, this one came as a surprise to you as well as myself.  
There is so much more in this article, these were just the two catagories they shared with that caught my attention regarding posting.  If this is the case for Twitter, It would stand to reason it would be on Facebook, LinkedIn and Google+… as well.
Would love to hear your thoughts on this great article by Media Bistro and the photos by Dan Zarrella of Hubspot.
 

 

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

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It’s SCARY not having the RIGHT tools in Social Media

Having the Right Tools makes ALL the difference…

Just as in this video by Samantha Naes CN Video you will see he has the RIGHT tools do you?

These are some of my favorite tools:

Google Keywords:  Helps determine keywords  which is  the first place you begin before you ever start an advertising campaign which includes Facebook, Twitter, LinkedIn, Continue reading

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Business Closed

Is this what everyone thinks about your business?  Are they wondering?  If they have not heard from you in a long while this could be their assumption, especially with the attitude of the economy.

If a potential client stopped by your website would it say your business is alive and well or would it say we are hanging on by a thread.. Is everything outdated?

If a potential client stopped by your Business page on Facebook would they see an active page with lots of great content?   Remember you have to deliver what you promised when they agreed to “LIKE” you.

My Business page says if you “like” Karen THE Connector then you will receive information, changes, tips and tools on Social Media.  If you come to my sight and I have none of that would you assume I don’t follow through with anything on my business?  Sure you would. It is ok to add some personal thoughts and things you enjoy just so they see a REAL personality just remember they “Liked” you for some specific reason or promise. Continue reading

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Facebook was there for me when no one else could be!

Facebook was there for me when no one else could be!

Facebook with Heart Karen THE ConnectorToday even with ALL the MAJOR changes in the last couple of weeks Facebook  has been my closest  friend.  You see I was out of town at “Inspiring Speakers” when the phone call came that my Father In Law was in emergency surgery and they didn’t expect him to make it. He was having a 5 bypass.  Being in San Francisco and not having access to the computer did not stop me from using my blackberry and getting the word out on Facebook.  We needed a MIRACLE…  Thanks to all those connected to me on Facebook the prayers began all over the  WORLD in a matter of minutes..  My blackberry kept buzzing all day as the posts of encouragement and prayers were being added to my post.  There is no way I could have even made the calls to all the people it touched. Continue reading

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