If the Shoe Fits….

If the Shoe Fits wear it… How will you know if you don’t try it on?

Social Media is like buying a new pair of shoes.  You have to break it in just like you do a new pair of shoes.

Is every social media site right for your company?  NOT necessarily but how will you know if you don’t try it on..

What I mean by try it on..

  • Is your target market (those perfect clients) hanging out there.
  • Do your clients engage or interact when on the site
  • Can you posting regularly
  • Can you share the information easily
  • Can others spread the news easily
  • Can you build your brand awareness
  • Can you keep up with the changes
Just like purchasing a new pair of shoes, they may feel uncomfortable until you get them broke in but once you do, you enjoy wearing them and will pick them out your closet quickly because you are confident in their comfort.  Same way with Social Media, try it on, do it enough it becomes comfortable and then make sure you use it regularly!  

Also, if you wear out a pair of shoes, you have to purchase a new pair.  Social Media if not tried on, your competition will be wearing all the new shoes and your clients are going to be getting really comfortable with them.

 
Start with one social site – the one where most of your clients are spending time.. Say it is Twitter and start adding tweets each day until that new social site gets broken in and it becomes comfortable.  Then choose the #2 site where your clients are hanging out and try on that site.  What differentiates the sites is how much time you spend on them. 
Personally I believe a company should have a presence on the top 3 Facebook, Twitter and Linkedin.. That is for credibility.  
Pinterest is making a BIG splash and becoming so well known especially for those that an image states their business. (Ex Resturants, Retail, Direct Sales). We have always heard a picture is worth a thousand words.. still true…  Google+ is another option depending on who you are trying to influence..

If you don’t know where to begin or what to do once you have started trying on your social media, that would be the time to contact me and let’s see how we can take the frustration out of these new shoes not fitting well..


 

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

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5 Simple ways to increase FACEBOOK traffic

First of all you need to give VALUABLE content on your Business Page… It is a BUSINESS page so show your professionalism in ALL things you post on that page… Unless your business is politics or religion in most cases it is best to avoid those two subjects.

Given there are almost 900 million on Facebook many of our perfect clients are on there as well..  There are many of us who jump for joy regarding Facebook, yet others have to have a reason to look at your page, so make sure their experience is worth the time and effort.

#1) Ask Questions… People really do like to give their opinion.  In my business as a social media coach I might ask something like:  Do you spend more time on Facebook, Twitter, LinkedIn, Google+ or Pinterest?   I would not necessarily ask something irrelevant such as What kind of Dog Shampoo do you use… ( That would be perfect for the Dog Grooming Salon).  This would be fine on your personal profile but not on your business page.

 

#2 There is power in the words you or yours..  Help people to take ownership and again share their valuable opinion!   Example:  What are your thoughts about the new timeline on Facebook.  Did you change to the new timeline as soon as it was available?

#3  Know your target audience and what time they would usually be on facebook.. Example:  If I sell custom made bows and tutu I might want to be posting after 8:00 at night because my target market would probably be mothers and they don’t have the luxury of being on until those darling little ones are in bed…

#4  24 hour response time… If someone likes a post, thank them for that post, if they ask a question respond to them with an answer within those 24 hours… After that you lose your power of influence.

#5 Give back to the fan.. I use the Pareto Principle 80/20 rule… I give great content and information for my fans 80% of the time and 20% of the time I can talk about my business and what I can do for them…  Remember you have to build a relationship before they are ready to hear all about you..   Use the Golden rule here..

Also remember NEVER EVER post when angry as your IQ drops dramatically… Happy posting and enjoy your day!

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

 

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5 Steps to Pinning on Pinterest…

Pinterest what is THAT???

To sign up for Pinterest go to Pinterest.com and ask for an invite… Just that simple!  Follow me on Pinterest for great information on Social Media and of course the things I enjoy…..

View this short video with a simple explanation of Pinterest and then view the screenshots below…

You will notice I have pinned John Maxwell as someone that inspires me….

#1 Go to the website of the item or person you want to pin and copy the URL …..


#2 At the top of the page on right you will click add and this frame below will come up with your options….

#3 you are now going to paste the URL in the open area and then click Find Images

#4 You will click Find Images and they will give you any choices  available on that site..  Sometimes if the site uses all flash or have blocked their images , no images will populate. Also notice when you post this to Pinterest you can also post to Facebook and Twitter at the same time.

#5  This is how it appears once it is pinned on your site.. Note the repin is right there in the middle top or for you the admin the Edit is also there in case you put it in the wrong category or need to fix typos or change your information..


 

Happy Pinning……………… Share your profile URL in the comments so I can follow you….

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.
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Social Media. Blogging. Texting. Twitter…

Social Media. Blogging. Texting. Twitter…

Guest Blogger:  Kris the Scribbler is a content writer for businesses just like yours. She’ll tackle the writing and content needs a business needs to thrive, from website content to subject lines for social media. Don’t fight it; let me write it! www.kristhescribbler.com

More and more platforms are popping onto the relationship and connectivity plate that our minds sometimes swim (or drown) trying to figure it all out. What do we say, how do we say it and how do we write it in less than 140 characters or fewer than 25 words? Bill Ferriter, http://teacherleaders.typepad.com/the_tempered_radical/2012/02/writing-25-word-stories-handout.html, and Ellen Britt, http://marketingqi.com/blog/2012/02/improve-your-copywriting-skills-with-the-25-word-story/, are two bloggers who have a few ideas to help. Continue reading

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Facebook Personal Profile to Business

Facebook for personal can be an advantage for business however according to facebook rules you should only be using pages to sell your services or products.  You can share links which could be to a great article you wrote or blog post.  This helps you to cross pollinate your information to personal and business.

Example:  I could post this blog (or a link) on my business page Karen THE Connector. Then if I  LIKED it from my personal page  it comes up in the feed I could hit the share button and that would help it to be seen by my FRIENDS yet I have not make a post directly about my business I have just shared what came through my feed!

Notice if posted from my regular profile it has my photo, yet posted from my business page it displays my logo..

Start building your strategic plan and using facebook for business and share it on your personal profile…  You would be surprised how many friends and family have no idea what you really do… If you are an entrepreneur you need to make sure they are aware of it without pouncing on them to buy buy buy….

If you have not built lists in facebook yet, you may want to view this video and get started…  (this is a private video the only way to see it is with the link)

Start cross pollinating…  Would love for you to share one of your cross pollination..

 

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.
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Are your friends MIA on Facebook?

Are your friends missing who use to comment on your posts in Facebook?  Are you missing  people you were use to connecting with on Facebook?  This may be why… View the short Video below for details to why they may no longer be showing up in your feed.  Video is less than 2 minutes.

As the video says once you are subscribed to all their posts on Facebook that is exactly Continue reading

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Groups VS Pages on Facebook

Do you know the Difference?

The Video below: How to set up a Group in Facebook

How do Groups differ from Pages? Which one should I create?

Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

You might create a group for:

  • Keeping up with a Family member as the video shows
  • Sharing information with a group inside your organization preparing an event
  • Sharing among a team of any kind (Direct Sales, MLM, Sports, School etc)
  • Sharing among a church family or a group inside a church such as Youth, Seniors, Mother’s with small children…..
  • Place to share job opportunities in an organization or share when someone would like to switch hours.
  •  Million other ideas you can think of as well…  Feel free to share those in the comments below…….

 

Other differences include:

Pages

  • Privacy: Page information and posts are public and generally available to everyone on Facebook.
  • Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.
  • Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity.

Groups

  • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
  • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
  • Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.

    What are the privacy options for groups?

    When you create a group, you can choose who can see the group and stuff people post there. The three visibility options you have are:
    • Open: For Open groups, anyone on Facebook can see the group and join. That means the group will appear in search results and all content that members post (ex: photos, videos and discussions) is visible to anyone viewing the group.
    • Closed: For Closed groups, everyone on Facebook can see the group name and members, but only group members can see posts in the group. Unless you’re added to the group by another member, you’ll need to ask to join. You’ll become a member when your request is approved.
    • Secret: These groups cannot be found in searches, and non-members can’t see anything about the group, including its name and member list. The name of the group will not display on the profiles (timelines) of members. To join a secret group, you need to be added by a member of the group.

Reasons to Create a Page…

    • Branding
    • SEO (Search engine optimization)
    • Landing Pages that offer a special or giveaway
    • ROI  (Return on Influence)
    • Other Social Sites for them to connect with you
    • Allows room for engagement
    • You are choosing the content (make it good)
    • Blog funnels through automatically (I use Networked Blogs)
    • Video sharing (they start to know like and trust you)
    • When they “like” your page they are giving you permission to share anything you choose to about your company or their services..  Do not take that lightly and use the pareto principle better known as the 80/20 rule.. give them information and content of value 80% of the time and then you can feel comfortable advertising you, your company or services 20% of the time..

Much of this was based on information directly from Facebook regarding the differences… Now do you need a page or a group? Do you need a custom landing page?  If you are still not sure contact me and we can discuss it.  Karen@KarenTHEConnector.com

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

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Let’s make your New Year more Productive

2011 may or may NOT have been what you would have liked it to be..

Good news you have the opportunity to start fresh again now in 2012.  The video is my Wish for you… The links below are my gifts to you…

HUGE SPECIALS through Jan 10th 5:00 CST

Have you ever been Frustrated with Facebook, Lost on LinkedIn or Feeling like a Twit on Twitter?  The calm to your frustration is in the link below.

             Self Study CourseFacebook, Twitter, LinkedIn, YouTube, Blogging,Posting Calendar, Free Tools, and Video

Click here for the Special pricing 

Coaching packages at unbelievable prices and the price goes back up on Jan 10th

Click here for the Special pricing

Karen Fox – better known as Karen THE Connector -  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector
Affiliate Disclaimer: Some of these link could contain affiliate links for which I am paid a commission.

 

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Social Giants

Marketing Your Business using Facebook or Google Plus – Short Overview                                   

Do you use both of these marketing Giants?

We could start off by saying that using social networks like Facebook or Google+ will definitely grab the attention of countless marketers and businesses out there. It does not matter whether you are online or offline as a business, you need to learn how to use the new face of these marketing giants.  These are no longer the future of business but business NOW.  A MUST have!

We will give an indication on how to make use of the marketing power that lies within these two Giants.

Facebook Marketing Potential Continue reading

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The Power of Social Media Platforms Like Facebook or Google Plus

The Power of Social Media Platforms Like Facebook or Google Plus

With its more that 800 million users, Facebook has become the Social Marketing Powerhouse not only today but in the future as well. While everyone understands the potential that Facebook has for some small to medium size businesses, many still find it challenging in understanding how to maximize its full potential, that will help them drive their revenues through the roof.

Google Plus on the other hand is still new on the market. It launched in June 2011, and is simply known as Google+. In just a few months though, this social media giant already has a following Continue reading

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