Received this great video from John Maxwell, whom I love his work and it started my wheels rolling…
John said,” Once you experience SYNERGY you’ll always want it again”
The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc.; synergism My thought as John was speaking when he talked about synergy creates an emotion… Why do you think Facebook is SOOOO popular with 900+ Million users.. It reaches into our emotions when friends and family, talk about what is wrong, share milestones, celebrations, photos and videos. Remember the old saying a photos is worth a thousand words and today what do you think a Video is worth? When working with clients I HIGHLY suggest using video as it helps the Know-Like-Trust factor as they can feel your emotion and it builds their emotions.. Good or Bad.
Facebook Users Watch 500 years of YouTube Video Every Day!
- In 2011, YouTube had more than 1 trillion views* (video playbacks).
- 60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago.
- Over 4 billion YouTube videos are viewed a day up from 3 billion so the new channel based layout seem to be doing well for YouTube.
- Over 3 billion hours of video are watched each month on YouTube. click here for the rest of the story…
This is why I encourage my clients to make sure they add video any time they can and where possible..
Why do you think sites like Flickr, Twitpic and Instagram are so popular???
What I enjoy about using Twitpic is the stats… this is a photo of a Balloon Sculpture my daughter created for one of my events.. I was sharing (ok bragging) on her but those seeing this it could have triggered some great memories which created those emotions that cause Synergy!
You see this photo alone could invoke several emotions.. Disney lovers, water ducks, Florida, Bahammas or even Hawaii.
New on the Scene: PINTEREST
Based on photos again to invoke an emotion… Use that emotion to help the SYNERGY of your social media platforms..
That is also why GREAT marketing on all the social sites are using photos that invoke our feelings to sell their products or services.
GREAT social media SYNERGY is when you have a strategy and all your social platforms compliment each other and play well together.. If you are having a problem with this, please click here for my free evaluation…