Check out these 3 Facebook Marketing Strategies to Increase Your Sales!
Facebook has become a brilliant tool to use to market yourself. It is outstanding if done correctly. Facebook is the one social site that works for 99% of the businesses to market whether you are B2C or B2B. The difference maker is knowing how to use it. Keep in mind that Facebook marketing is different from that traditional marketing. You wouldn’t use a tire iron to hammer in a nail, you need to learn how to use this tool correctly. You don’t want to waste time or money marketing if it is not going to be a success. Using Facebook for increased sales means you are trying to influence those on Facebook to act.
Drive Traffic to an Affiliate Offer
The first method involves driving people to an affiliate link. If they click on a specific link on your Facebook post and make a purchase, then you’ll get a commission. If you are signed up to be an affiliate with that company. Many affiliates offer a commission rate of 50%, but you should never choose a product based solely on the commission rate. Only promote products or services you would be willing to use. If not, you will get a bad name and your reputation is tarnished permanently. Determine if the product or service is good for your audience. If not, walk away and do not promote it. Now that you’ve confirmed that the quality of the product you’ll be promoting really will help your customers, you need to see if the creators took time and energy to create a persuasive sales page. There are some marketers who are so eager to launch their product, they don’t pay enough attention to their sales page. As a result, they have a great product that no one will purchase because of a poor landing page.
Give the audience what they want
If a sales page isn’t going to convert readers into buyers, then there’s no reason to pay to promote it to your own audience. When it comes to Facebook posts, pictures are the #1 way to capture your audience attention. Yes, you need great sales text in your ad but we are so visual you have to catch our attention first. Facebook is a great way to get going with your affiliate sales if you don’t yet have a website of your own. You attract some like-minded people to your page and then you sparingly give them a taste of your affiliate products. NEVER over promote a multitude of products.
Building Your List Through Facebook
Facebook posts aren’t just useful for earning affiliate commissions. They can also be used to grow your email list. As a marketer, one of the best things you can do is to focus on your subscriber list. The old saying is so true as “The Money is in the List”. These are people in your niche who are eager to hear from you and have given you permission to email them information. You must have their permission by law. That is why I use an email platform that has a double opt-in called Aweber. While growing your email list may not necessarily make you any money today, it can help you increase your future sales. Once you are a trusted advisor, subscribers allow you to sell to them in the future many times over. While you may miss out immediate cash, you can massage a relationship with subscribers and turn them into future buyers. Before you purchase Facebook ads or make a post, you should focus on creating a freebie. Something your subscribers are willing to give you their name and email address for.
You want to offer your potential subscribers an opt-in offer they can’t refuse. Your freebie might be about 10 tips on how to live with back pain without letting it take over your life or 5 Rules to not be put into Facebook Jail. You don’t want a generic report it needs to be customized for your audience. Many marketers are in their niches, not just because they heard they could make money in these niches, but because of a personal reason. You need to draw from your own experiences and you need to be real about it. Talk about the day when you were in so much pain you couldn’t bend down to help your toddler tie his shoes. Or the weeks you lost money because you were in FB Jail. When you’ve created that kind of feeling in your reader, they’ll be connected to you. They’ll look forward to your messages and they may even email you because they do feel like because you’ve been there, and you can help. Write your ad focused on what your potential subscriber needs.
Using the pain points from above, you want your post to discuss how hard it is to live with back pain and how helpless this condition can leave your reader or how helpless you felt when you couldn’t contact FB. You want to send them to a squeeze page also known as a landing page. This page should have a compelling headline, bullet points designed to remind your reader of the value of this freebie, and possibly a short video. Only ask for what you need because the more fields you add the less likely they are to give you their information. Now, this is when you want to post about your opt-in offer and possibly boost the post for more exposure to those who haven’t yet become Fans of your page yet. But there’s another way to grow your list on Facebook. You’ll have people who join your page, and from there, they can opt-in directly on your Facebook Fan page! If you’re using Aweber, for example, log into Facebook and click this link.
Drive Traffic to Your Offers
Another way you can use Facebook is to drive traffic is creating scarcity to one of your own product offers. This is important because consumers are overloaded with the noise of information. Unless you give them an incentive (CTA Call to Action) to click right now, users are going to navigate right past your post. One way to create a scarcity mindset is to limit your offer by the number available. In your post or advertisement, you might say that you only have 25 copies of your program to sell. Be honest! Mention that you know these licenses will go fast if they will. Just like that, you’ve made your reader think that if they don’t take action right now, they’ll be missing out on something. It that urgent CTA. You can also make it time sensitive to create the urgency. Keep in mind as you write your post that it’s a mini sales page. But you need to avoid hyping up your offer. This might be seen as spammy and social networks are all about sharing, not selling. Be real! You can say that you have a bonus. You want your bonus to be an item that’s actually valuable and really will help your customers. It can be a product from you or someone else or it can be a service such as a 30 min coaching session.
You should learn how to use these three strategies with both organic posts and boosted ads on Facebook. You’ll want to stay up on the guidelines about what’s allowed and what’s not, (Ex: majority of the time they won’t approve ads with more than 20% text on the image) but sometimes writing a good post and boosting it can result in more sales than a hyped up typical car salesman type of “advertisement” because it allows those reading your post to connect with you on a more trustworthy level. Facebook marketing is a fabulous way to reach many potential customers. Just remember that like all marketing endeavors, your goal should be to provide value. If you do that, then you’ll continue to grow your business, your subscriber list, and ultimately, your income. Be honest, real and build some lasting relationships to be able to market to the best subscribers in the world, yours!
Karen Fox – better known as Karen THE Connector – is a Sales and Marketing Strategist and Speaker. She has been referred to as Dynamite in a small package. Karen works with entrepreneurs, teams and sales leaders that want to accelerate their results. She is quite unusual in the fact she is an expert in Sales and Marketing with a concentration on Digital. She also has founded Stepping Up U (university) for Women of Faith in Sales. Karen THE Connector<
