Karen The Connector Blog
7 Qualities of Great Leaders
7 Qualities of Great Leaders that can make or break a Leader. Leadership can be difficult. It can be a daunting task! We have found there are certain qualities the are found in all great leaders. If you are a leader and don’t already have these characteristics...
Marketing – Follow the Problem
Marketing - Follow the Problem. If you want to get the right audience’s attention, you have to find out what problem you need to solve. A well known catch phrase from a popular movie is “follow the money.” For Internet marketing, the best advice is “follow the...
Character Counts Change on Twitter
As of today there is a big announcement on Character Counts Change on Twitter.. You can read the full article here. This is big news for all of us in marketing since it is only the text to count towards our 140 characters. Many of us had to cut out all the fluff with...
7 Tips for Getting Started with Twitter Marketing
Of all the places I have spoken and all the audiences I have polled many say they are on Twitter but have no clue why or how to use it. Use these 7 Tips for Getting Started With Twitter Marketing. Twitter has over 1.3 Billion registered users but there is a small...
Optimizing Facebook Business Pages
Optimizing Facebook Business Pages Facebook Business Pages are the easiest and quickest way for businesses to have a presence on the Facebook social networking website. (Some use them as their only means of a website) I do not recommend that but it is truly better...
Social Media for Businesses Today
Social media is probably in almost everyone’s vocabulary by now. Businesses today are getting tempted to join the social media craze since it is a highly recommended marketing tool that will allow a business to get the visibility in the marketplace it needs. Without...
The Misconception of Social Media
The Misconception of Social Media leaves many with the idea they are doing it all. When in fact they are not even scratching the surface. You see when I founded my company 6 years ago, at that point I gave my clients the option of hopping on what I thought was going...
5 Years Has Drastically Changed Business
5 Years has drastically changed business. Now let's see exactly how much it has changed in the last 5 years: Ever say to yourself when cool technology comes on the market, “It doesn’t get any better than this?”, and five years later you say, “What was I thinking?”...
Guide for Creating the Perfect Size Social Media Images
Who doesn't like a cheat sheet or guide especially when it comes to creating eye appealing, business driving images for their social media. Click here for the Ultimate Guide to creating the perfect size images for your social media. In my industry as a Market...
Your Reputation is ONLINE
Did you realize you are online whether you planned to be or not. This is why you must make sure you are telling YOUR story as you would have it told and not let someone else tell your story. My tag line is “Your Reputation Is ONLINE” and that is the truth. If...
Does Social Media Automation Work
Tell me Does Social Media Automation Work? If you would have asked a year ago I would have said NO it doesn't work. Things have changed and there are some fabulous new tools in the arena today that work beautifully to post on your behalf like SocialZing. Things...
Social Media Marketing Trends
Fabulous Info-Graphic on Social Media Marketing Trends: Use this as a guide when creating your master social media marketing blueprint. Social media marketing trends for 2014 from Social Media Examiner. This is a fabulous inforgraphic and it is spot on... Michael...
Scammers are ALIVE and Well
Yes Scammers are alive and well. Offline and Online… Even the very Savvy are being taken in by these professional scam artists. That is because they are good REALLY good! They make it look so real and have an answer EVERY question you have. On Facebook, scammers...
Social Networking at Live Events
Social Networking at Live Events As much as “Social Media” is online, we need to learn to be able to network at Live events. Many opportunities are missed because we are not “Social” offline. Not everyone can do this well and many times it is uncomfortable. For...
Market like the Super Bowl Commercials
Market like the Super Bowl Commercials #1 They know their target market Obviously if someone is marketing with a Super Bowl Commercial they know their target market (those that will use their services or products) are going to be watching. Online is the...