Social Giants

Marketing Your Business using Facebook or Google Plus – Short Overview                                   

Do you use both of these marketing Giants?

We could start off by saying that using social networks like Facebook or Google+ will definitely grab the attention of countless marketers and businesses out there. It does not matter whether you are online or offline as a business, you need to learn how to use the new face of these marketing giants.  These are no longer the future of business but business NOW.  A MUST have!

We will give an indication on how to make use of the marketing power that lies within these two Giants.

Facebook Marketing Potential

By just putting in a little effort for 10 days or more, you can boost your interactions on Facebook by as much as 30 percent. You will quickly learn how to attract customers who will spend real money as a result of your social marketing efforts or help you create your ROI (Return on Influence).

One quick way is to watch and learn. Spend time for one day exploring other pages on Facebook. Do some searching and find complementary businesses as well as competitors on Facebook, that you can learn from. Enter keywords in your industry to find pages that may be in your niche.

Make some notes on what is working for the businesses you are examining. What they are posting? What is getting the most interaction? Is it pictures, links, videos, questions (Hint: copy what is working). Look at things like – How many people are posting on the page? How many respond to a post? Do this over a seven day period. You will quickly start to see what make others successful. Copy their success. 

Marketing with Google Plus

Google+ launched their business pages early November. In an article for the New York Times – Bradley Horowitz (Vice President Product Division Google Plus) said that brands have taken notice of the huge marketing potential and will certainly build their marketing plans around it. Now is the time to get on the Google Plus bus. The social networking platform of Google Plus is set to explode in the very near future. This is especially true as far as marketing are concerned.  I predict this will become the larger of the two Giants.

Google Plus is a completely new market and will prove to be the key weapon the search engine giant will use to achieve its goal. The question remains if this new network, with its improves feature set, will get to beat Facebook? Only time will tell. Meantime we encourage you to set up your business page with them. This way you will be able to make full use of the power within Google Plus.

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Karen Fox – better known as Karen THE Connector –  is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter.  Karen THE Connector