If you are looking for a SOCIAL MEDIA STRATEGY FOR your SMALL – MEDIUM-SIZED BUSINESS check this article out.
Today, nobody can deny the influence social media has over our lives. We are surrounded by the noise and buzz of the constant likes, comments, posts, and stories, even if we are sitting alone at home. WhatsApp has completely taken over the usual text messages. I mean, who even checks the regular texts these days unless they want to get bombarded by a dozen spam SMS from mobile network companies. The biggest celebrity is not the one who gave a soulful performance and moved us with their art, but the one who has the most followers on Instagram.
So, why not use it to expand and promote your business! Did you know there are almost 3.96 billion active social media users across the globe? Imagine the access you have at your fingertips. Here are some tips for using it wisely.
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Make a plan
Before jumping on to any action, sit down with your team and identify your business’s long-term and short-term goals. Be realistic in making your goals, and align them with your budget. The last thing you want is to go overboard.
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Decide which platforms to target:
You have to judge which platform caters to the audience your product or service is meant for. Is it Facebook, Instagram, or TikTok? The age demographic widely varies across different platforms. It does not have to be an all-or-nothing approach. You can use other mediums for different business goals, like marketing on Instagram and client servicing and customer feedback via Facebook.
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Know your audience
Your strategy should include pulling up your data and figuring out what your perfect client looks like. When devising an effective social media strategy, you need to know who you want to engage with. The key is about getting the right message to the right people. Click here to download your perfect client worksheet.
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Expand your audience
Social media has limitless potential, and it allows you to be ambitious and tailor your marketing campaigns to appeal to an even wider audience.
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Engage with your audience
You have to establish a rapport with your consumers, that you’re accessible to them even at the comfort of their homes, and they will be heard. Have a social media team that responds to their comments and complaints and acts as a bridge between you and your customers.
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Use social media influencers effectively
While it is easy to get sucked into the numbers game and tempting to approach the blogger with a higher number of followers, it is essential to be mindful of their content. You need to consider if their content and social media persona match your brand image in your strategy. Is your brand going to be lost in a sea of other sponsored posts on their feed?
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Use social media to find your leads
Facebook ad targeting is a great tool that can help you turn the tide in your favor. It allows you to target your audience specifically. For example, if you run a small-scale bakery and want to target ads to people in your locality, Facebook ad targeting makes it possible.
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Create your own social media calendar
You don’t want to be posting randomly, confusing your customers. Your posts should be in line with your product launch and business goals. They should also be consistent. Consistency is the key to the algorithms.
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Connect with other similar businesses
Join groups and engage with other like-minded business owners. It helps give better exposure to your business and gets better traction. A new local eatery can become talk-of-the-town in no time.
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Keep yourself on track
You’re not always going to get it right. It is essential to periodically evaluate your performance and determine whether you’re working towards your goals or not. Numerous tools like Facebook insights and google analytics will help reflect how effective your strategy was and whether you need any adjustments.
Karen Fox – better known as Karen THE Connector – partners with leaders and teams to increase connecting through collaboration and expand their contribution with greater productivity and engagement. She is a Team Sales and Marketing Growth Strategist and Speaker. She has been referred to as Dynamite in a small package with a twist of humor. Karen works with entrepreneurs, teams, and sales leaders that want to accelerate their results. She is the creator of the Extraordinary Success System and “Lead as a Leader” program. Karen THE Connector<
