The Power of Social Media Platforms Like Facebook or Google Plus
With its more that 800 million users, Facebook has become the Social Marketing Powerhouse not only today but in the future as well. While everyone understands the potential that Facebook has for some small to medium size businesses, many still find it challenging in understanding how to maximize its full potential, that will help them drive their revenues through the roof.
Google Plus on the other hand is still new on the market. It launched in June 2011, and is simply known as Google+. In just a few months though, this social media giant already has a following of more than 40 million users. In effect, they are two thirds away from overtaking Linked In, who has around 135 million members. Despite this, Google Plus still have a long way to go in catching up with Facebook. Social Media is therefore huge.
Twitter is also huge and works very effective in its marketing strategy that is the face of the future. It has done away with the old way of marketing. Instead using “Push Marketing Out” techniques, it is using “Pull People in” to their business techniques. Twitter is one of the most powerful platforms for any business. With regular tweets, you will have your followers constantly updated on any new developments going on in your business.
Just remember no matter what platform you use…It is called “Social” media so you are “Social” and building relationships online just like you do off line…
Feel free to share with us in the comments what social platforms you prefer..
Karen Fox – better known as Karen THE Connector – is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter. Karen THE Connector
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